Strategic Consulting and Planning

 

In my first conversation with each client, it quickly becomes apparent that their main goal is to improve results by penetrating a new market or by accelerating sales in a market where they’re not realizing their existing potential. I help them by combining marketing, sales, and business development skills. I work with companies and startups where there is a desire for change and professional improvement, as well as openness, patience, and an understanding that there are no magic solutions.
 
Some of the topics I advise on is how to:

• Fast track product market fit, based on customer feedback

• Formulate a market penetration process that suits the characteristics of the market and its customers

• Establish an array of partners in the target market

• Encourage & improve partner/distributor performance

• Build an effective lead generation engine

• Diagnose why the company is not realizing its potential in the target market

• Build a marketing and sales infrastructure: the system and structure , role definitions, alignment, marketing, and sales tool definitions appropriate to budget, market, and product

• Move the startup from the initial product market fit to growth

• I also provide companies with ongoing marketing and sales support that helps managers deal with challenges.