הבלוג מארח היום את דפנה רולס, מנהלת חברה (פרטי התקשרות בסוף הפוסט) אמריקאית שמתמחה ב – cold calling.
במלים פשוטות, דפנה וצוותה יודעים לארגן פגישות עם מקבלי החלטה בכירים בארגוני לקוחות.
As the world moved forward into the age of internet and social media, businesses had to adapt and change their marketing methods in order to keep up. While the main strategies remained the same, channels changed and sales letters and print ads were replaced with landing pages, banners, and social media strategies.
As advertising and marketing strategies evolves to comply with the way today’s target audiences access information, are the “old” ways being been pushed aside into redundancy?
The short answer is no, not by a long shot.
Outbound Marketing is Still “In”
It seems everyone is all about inbound marketing these days, bringing the customers to you. This is done through ad campaigns, content marketing, social media marketing, etc. The process is a long one and involves defining your target audience as accurately as you can so that you can reach the right demographic. In the end, they have to see your ad or content, be interested, click, reach your landing page, and sign up so that you can contact them.
Outbound marketing is a more selective way of bringing in your leads. What if you could create a specific wish list of clients that you would love to have for your business? That list would include names of companies that you think would be interested in your product or service and can benefit your business.
That’s where outbound calling comes in.
Using Outbound Calls to Fill Your Sales Pipeline with Leads
Defining your target audience is always the first step, followed by creating a list of companies and personnel within each company that might evolve into real prospects.
Through research and a smart calling strategy, you can reach out to each person on your wish list and schedule a meeting to pitch your product. It’s more personal than mass advertising, and the results vs. the resources are significantly higher.
That’s what we do at D|Rolls. We understand each client’s needs and do the research to help create the ultimate wish list of leads. Our outbound call strategy includes putting together the relevant content and pitch to get each of these leads interested in meeting with our clients.
For more information about D|Rolls and how you can use cold calling to reach out to top leads, send me an email at firstname.lastname@example.org.